Brand Identity: Glam Be

Calligraphy at work!

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Powerful software can create outstanding work. However software is just one tool in a selection. For this project I had to close the laptop and open the sketchbook, to create the delicate hand lettering needed for Glam Be, a new beauty and cosmetics company based in New Zealand.
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THE CHALLENGE

Glam Be was a very passionate company to work with. Fernanda who I liaised with was absolutely committed to making the logo "Gold, Sparkly, and Womanly". The audience was open to all women aged 16 and older. The premise was to provide a very intimate and friendly style of beauty, building on each clients unique preferences and complexions. Fernanda was clear that the logo should be "clean, social media ready, glamorous". With her social media launch set for September the clock was ticking to get the brand ready: A clean and social friendly brand guide, concepts for the new line of wellness products, and a website draft for when the company grew out of social.

After sharing the competition audit, and the mood board, Fernanda set a clear direction for the logo to head in. An elegant hand lettering icon, with smaller accompanying text. The icon should project the companies dedication to being; glamourous, womanly, and beautiful.

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THE SOLUTION

How do you see your phone? How do you see others phones? Do we see them the same way? No, in fact we wouldnt. We would see our phone in the way you would expect. However we would see others phones usually upside down. As they would be infront of us.

I came about this discovery after seeing two girls sitting in my local bar with their phones on the table, browsing instagram. One would remark and the other would look over onto the screen of the girl opposite. She then looks over two or three times, as she tries to read the Instagram handle upside down, and type it into her phone.

That seems like a lot of effort. So my objective was to create a logo that was reversible. An "ambigram" (great word)!

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